The public review will assess the way the BBC is funded, its current scale, governance and purpose.
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Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
It’s time for everyone to wake up and realise how potentially malevolent this government’s plans for the BBC will be in their effect, writes Raymond Snoddy.
New research from TubeMogul reveals that 63% would welcome an advertising-funded BBC, compared to 37% who would rather it stay as it is.
Of the 150 senior level executives from the commercial departments of UK media owners surveyed, 82% felt that if the BBC became privately funded it would place a “significant threat” on the media sector.
Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
New research from Ampere Analysis has revealed how multi-channel networks are being snapped up ahead of likely consolidation of smaller MCNs in the growing market.
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
Public service broadcasters must respond to changes in technology and viewer behaviour, Ofcom has said in it’s latest review of public service TV broadcasting.
“A simpler, leaner, BBC is the right thing to do and it can also help us meet the financial challenges we face,” director general Tony Hall said in an all-staff email.
