More Connected Tv articles

The vast majority of Channel 5’s existing 100-strong sales force will lose their jobs when the business is integrated into Sky Media from 1 June.

A new agreement will see Nielsen measure all video advertising delivered to Roku streaming players and Roku TV models.

Viacom’s recent acquisition, Channel 5, will also have its suite of channels – 5, 5 USA and 5* – added to the portfolio of 17 Viacom channels already sold by Sky Media from June.

The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.

55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.

Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.

In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.

Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.

New research from Toluna reveals consumer attitudes towards the Internet of Things.

The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.