Drones, robots and wearable tech were just some of the slightly more unusual devices to make people’s Christmas wish lists this year, according to Newsworks.
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There will be “rapid growth” of synchronised messaging in 2015, with ads on TV being backed up by an increasing number of “reminder and reinforcement” messages on second screen devices, according to Millward Brown.
Sharon White will join Ofcom in March 2015 from HM Treasury, replacing Ed Richards who has led the organisation for eight years.
If the deal goes ahead, BT would own the UK’s most largest 4G network, picking up more than 24 million direct mobile customers.
New entrants into the UK TV market, including over-the-top online video services such as Netflix and Amazon, could ultimately reduce audience share and revenues for public service broadcasters, according to Ofcom.
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.
Ownership of connected TV devices in the US – including smart TVs, smart blu-ray players, IP-enabled games consoles and digital media streamers – grew 5% quarter-on-quarter in Q3 2014, according to Strategy Analytics.
The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
The proposals, subject to approval by the BBC Trust, will generate savings of £50m, the Corporation said on Wednesday – £30m of which will be invested in drama on BBC One.
The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.