According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
Total online listening share increased by 43% percentage points year-over-year to encompass nearly a quarter of all digital listening.
The BBC has grown its share against commercial radio after two quarters of decline.
Global’s Heart Breakfast with Jamie Theakston & Amanda Holden and Capital Breakfast with Roman Kemp both bounced back from an underperforming Q3.
Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.
The latest Rajar figures have revealed commercial radio listening growing to an all-time high, the rise of smart speakers and decline in breakfast listening.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.