The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
The festive season proved strong for the national breakfast market during the last quarter of 2019, with 11 of 17 stations recording a boost in listenership compared to Q3.
Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
KISSTORY, Absolute 80s and Heart 80s – the three most-popular commercial national digital-only stations – all hit record audiences.
Capital Network UK, Greatest Hits Radio, Heart Network and Planet Rock have all joined the national market – so expect some future shake-ups in listening as the competition evolves.
Total Global Radio continues to top Rajar’s league table, but its growth streak has slowed. Meanwhile, BBC stations take a hit and Bauer reports overall growth.
Rajar’s latest report presents some great news for commercial radio. Here are the key take-outs, with views from industry experts.
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.
Commercial radio has recorded a strong set of results for Q2, while Zoe Ball’s BBC Radio 2 slot begins to see its reach fall. Plus: the London market recovers from a poor start to the year.
Commercial radio has once again smashed its own record and achieved its highest ever weekly reach. Meanwhile, BBC stations take a hit.