Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.
The latest Rajar figures have revealed commercial radio listening growing to an all-time high, the rise of smart speakers and decline in breakfast listening.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.
UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.
Total digital listening is now 64.4% of all radio listening according to the latest RAJAR figures.
BBC Radio 2, the UK’s most popular radio brand, has increased its lead over corporation stablemate Radio 1, the latest quarterly Rajar radio audience figures have revealed.