The Media Leader compiles top takeaways from the latest Rajar quarterly radio audience figures.
Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.
Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.
Rajar Q1 2024 analysis: Ken Bruce’s mid-morning show on Bauer’s Greatest Hits Radio has reached 4.1m weekly listeners.
Rajar Q1 2024 analysis: Smart speaker listening now accounts for 16.6% of total radio listening, according to new figures.
Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.
BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.
The BBC has taken some share of listening back from commercial radio, a small buck of a trend that has been happening for the previous three quarters.
