Radiocentre’s annual event was jam-packed with insightful research and exciting guests.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
15-24-year-olds are overindexing on decades stations relative to their overall radio listening.
Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.
Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.
Heart Breakfast grew its weekly reach by 3.3% year on year, as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.
Commercial radio’s audience share expanded marginally in Q1, according to the latest Rajars, with Global maintaining mid-single-digit year-on-year growth.
Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.