Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
Continuing to top Rajar’s league table in terms of weekly reach is Total Global Radio (UK) with a healthy 23.2m listeners – although the group continues to experience a decline.
The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
The festive season proved strong for the national breakfast market during the last quarter of 2019, with 11 of 17 stations recording a boost in listenership compared to Q3.
Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
KISSTORY, Absolute 80s and Heart 80s – the three most-popular commercial national digital-only stations – all hit record audiences.
Capital Network UK, Greatest Hits Radio, Heart Network and Planet Rock have all joined the national market – so expect some future shake-ups in listening as the competition evolves.
Total Global Radio continues to top Rajar’s league table, but its growth streak has slowed. Meanwhile, BBC stations take a hit and Bauer reports overall growth.