BBC 2 remained the most listened to breakfast radio show in Q4 2021, increasing its weekly reach by 4% from Q3 2021.
Total Global Radio maintains its position at the top of the quarterly league tables for reach with 24.1m weekly listeners
BBC Radio 2’s Zoe Ball remains the queen of the radio breakfast show, after recording 7.2m weekly listeners between April and September 2021
Almost three quarters of the UK’s adult population are listening to radio via digitally enabled platforms each week, according to Rajar figures published today. Some 41 million people over the age of 15 tune-in to radio via DAB, DTV, online or a smartphone app. DAB dominates platform share of listening with 43%. Online listening including… Continue reading Rajar Q3 2021: Digital
With Mediatel Events’ Future of Audio conference on Thursday this week, Anne Tucker, Head of Research Mediatel Connected, revisits the acclaimed “Who, What, When, Where, Why and How of Podcast Listening” whitepaper and presents our latest infographic… The UK podcast market is fast evolving and it’s hard to keep up with the developments and scale… Continue reading How well do you really know the UK podcast market?
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.
Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
Continuing to top Rajar’s league table in terms of weekly reach is Total Global Radio (UK) with a healthy 23.2m listeners – although the group continues to experience a decline.