The UK’s online audience fell below 40 million in February, according to data released by online measurement company UKOM.
This was the second month in a row that the total monthly audience dropped, resulting in 39.2 million, down 1.2 million users from December.
February was a good month for television, particularly for ITV, which not only banked the number one viewing spot with Dancing on Ice, but also enjoyed a 18.6% rise in revenues.
ITV1’s popular Dancing on Ice proved a popular choice once again, coming number one in the top programme rankings for February with a high of 9.28 million average viewers.
The UK’s online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
Circulation figures were down across the board once again in February, with the daily newspaper market posting a 5.4% decline on last year’s figures – though there were a few exceptions, namely the Independent’s i.
The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market – with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009’s numbers.
Today’s ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.
How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for July to December 2010 showed a fairly poor set of results, with only a few sectors managing to buck the trend.However, to get a real picture, Newsline asked agencies for their views. MEC’s Kevin Ayadassen says: “The free… Continue reading ABC Consumer Magazines: agency view
