The latest ABC release for the regional newspaper market is very illuminating – not for the continued percentage declines in newspapers sold, which continues unabated, but for the online usage stats.
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Today’s ABC release paints a fairly poor picture for the regional newspaper market, with all but one newspaper group in our analysis posting percentage declines in the January to June period.
The latest NRS figures for July 2010 to June 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
The UK’s national newspaper websites enjoyed a boost in usage in July, with almost all audited sites recording an increase – a positive change from last month, which saw just one site post a rise.
Channel 5 has bucked the trend once again, posting a 23.7% year on year increase in total revenues for July.
The Apprentice final topped the most-viewed programmes listings in July with 10.2 million viewers. The popular Alan Sugar series also stole second place in the Top Programmes listings (the penultimate show claimed 9.3 million viewers on 13 July).
Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…
Customer magazines ASDA and Morrisons are holding up the Cookery & Kitchen sector, which remained static year on year.ASDA magazine leads the market with a total distribution figure of almost 2 million copies – up 33,173 copies YoY.And in fourth place, Morrisons Magazine saw its total increase YoY by over 107,000 copies to 1.1 million.… Continue reading ABC Consumer Jan-Jun 2011: Cookery & Kitchen
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2011 ABC period.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down 8.0% on last year (and 5.4% PoP).