March brought an increase in overall users for the first time in 2011, according to data released by UKOM. There were signs of recovery from the post-Christmas slump with a boost of 750,000 users to the online population, totalling just under 40 million for the month.
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National newspaper circulation figures were down across the board once again in March, with the daily market posting a 5% year on year decline.
The UK’s online audience fell below 40 million in February, according to data released by online measurement company UKOM.
This was the second month in a row that the total monthly audience dropped, resulting in 39.2 million, down 1.2 million users from December.
February was a good month for television, particularly for ITV, which not only banked the number one viewing spot with Dancing on Ice, but also enjoyed a 18.6% rise in revenues.
ITV1’s popular Dancing on Ice proved a popular choice once again, coming number one in the top programme rankings for February with a high of 9.28 million average viewers.
The UK’s online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
Circulation figures were down across the board once again in February, with the daily newspaper market posting a 5.4% decline on last year’s figures – though there were a few exceptions, namely the Independent’s i.
The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market – with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009’s numbers.