The latest ABC Consumer Magazine release represents a fairly gloomy picture for the overall market, with new online formats and the recession having a big impact on sales.
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The News & Current Affairs: Domestic market held its own during the latest ABC release for July to December 2010.
The Cookery & Kitchen sector posted a mixed set of results in the ABC release for July to December 2010.Some titles did particularly well, including Publicis Blueprint’s ASDA Magazine, which was up 28% year on year and 22.3% period on period. It is the most popular magazine in the sector with a total circulation of… Continue reading ABC Consumer Jul-Dec 2010: Cookery & Kitchen
Overall, sports magazines struggled with falling circulations during the January to December 2010 ABC period, however, specific Athletics titles saw an increase in sales.
The gaming sector posted a poor set of results in the latest ABC release, down by 7.6% on average over the year.
Positively, the Holiday & Travel sector put in a strong performance in today’s ABC release – up 1.9% (on average) on last year – providing a ray of sunshine in what has been an overall poor set of results for the magazine industry.
The Motoring – Buying & Selling magazine market was perhaps one of the worst hit sectors in the today’s ABC release.
The TV Listings sector made a positive comeback during the period, with all but one title posting period on period increases.However, most titles in the sector are struggling to regain their sales figures of July to December 2009. Overall, the total market is down (on average) 0.3% on last year.But it is not all bad… Continue reading ABC Consumer Jul-Dec 2010: TV Listings
Teenage magazines continued to suffer heavily this period, with all titles posting substantial declines.
Music magazines fared badly in the today’s ABC release, with just two titles recording a circulation increase last year.