The total UK online universe declined in June – down 730,000 users month on month to 39.5 million. Although total users had been rising steadily in the last few months, June’s figure shows the first drop in general online take up since February of this year.
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The Daily National newspaper market saw a return to the norm after last months slight increase of 0.1%, as the Total Daily market fell 0.9% PoP.
40.3 million people made up the UK’s online universe in May, the third time in 2011 were unique users rose past the 40million mark. The data, from online measurement company UKOM, shows no overall rise in users but top brands saw spikes in traffic over the month.
ITV1’s latest Britain’s Got Talent series managed to bank the top programme spot in May, despite missing popular judges Simon Cowell and Piers Morgan.
The daily national newspaper market enjoyed a small 0.1% PoP rise in May, with three titles posting increases during the month.
Channel 5 has had another bumper month in terms of revenue, up 41.7% compared to this time last year.
Unsurprisingly, The Royal Wedding banked the top TV ratings in April. A combined peak audience of more than 26 million viewers tuned in to watch Kate and Will exchange vows.
The latest NRS figures for April 2010 to March 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
The Mirror Group’s digital offering put in an impressive performance in April, with average daily users up 17.45% on March, in a month that saw its rivals lose web traffic despite the royal wedding.
April saw the UK’s online audience pass the 40 million mark for the second time in 2011. According to data released by online measurement company UKOM, the online population only grew by .9% period on period – the extra 358,000 users bringing the total UK audience up to 40.3 million for the month of April.