More Data Analysis articles

Mike Williamson, head of radio at Carat, on today’s RAJAR results and why there is huge potential for national brands to take a higher share of ad spend…

James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…

RAJAR’s Q3 2011 release was particularly positive for Global Radio, with Heart and Capital putting in strong performances for the network.

Digital radio put in a strong performance once again, with digital listening hours breaking through the 300 million mark for the first time.

Radio listeners across the UK continue to wake up to Chris Evans on BBC Radio 2. His breakfast show remains well in the lead with a weekly reach of almost 8.9 million listeners after a positive 2.3% QoQ (and 5.4% YoY) increase.

It is all change at the top of the London chart once again, with Capital London reclaiming the number one position from Bauer’s Magic 105.4.

Total Global Radio (UK) heads up the nationals and networks once again, though its total reach has fallen just below the 20 million mark. The Heart and Capital Networks performed particular well for Global.

The latest RAJAR figures for Q3 2011 saw All Radio’s reach dip slightly on last quarter, though it remains above the 47 million mark, which it hit for the first time ever in the first three months of 2011.

Channel 5 enjoyed another substantial year on year increase in network revenue – up 33.8% on September 2010.

The returning drama series Downton Abbey and Doc Martin helped ITV1 to secure the top 3 most watched programmes for September, with viewing figures of 11.16 and 10.31 million respectively. Ratings juggernaut The X Factor was once again top of the pile, with over 12 million viewers tuning into the edition broadcast on Sunday 18th September.