The IAB predicts a 22% increase in digital video ad spend over the next 12 months.
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The UK’s online audience fell below 40 million in February, according to data released by online measurement company UKOM.
This was the second month in a row that the total monthly audience dropped, resulting in 39.2 million, down 1.2 million users from December.
Advertising group Interpublic has revealed that it owns a small (just less than a half a per cent) stake in Facebook.
The BBC-backed online radio station aggregator Radioplayer, which features hundreds of stations including hospital and student radio stations, was unveiled at a launch event in London today.
Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
At the IPTV World Forum event in Olympia yesterday, the panel discussion confirmed that standards and metrics were further barriers to growth currently for video-on-demand.
Channel 4 is to launch an iPad app for its 4oD catch up service in three weeks’ time.
The BBC’s cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.