Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
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Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
The New York Times is set to launch digital subscriptions, which will charge users to access content on NYTimes.com and its smartphone and tablet apps.
A music-industry backed video site is set to launch in the UK next month.
News Corporation is set to launch the US-based tablet newspaper The Daily in the UK.
In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
A new report suggests that YouView – the VoD venture backed by partners including the BBC, ITV and Channel 4, is in danger of becoming obsolete before it has even launched.
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.