Adam Crozier, the ITV chief executive, has ‘revealed’ that the popular ITV2 show The Only Way is Essex gets as many viewers online as it does on TV.
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The UK’s online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
The New York Times is set to launch digital subscriptions, which will charge users to access content on NYTimes.com and its smartphone and tablet apps.
A music-industry backed video site is set to launch in the UK next month.
News Corporation is set to launch the US-based tablet newspaper The Daily in the UK.
In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.