A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
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The Wall Street Journal is proving that there is a market for digital-only subscriptions, having sold 200,000 tablet-based subscriptions.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers
In a bid to keep up with fellow social networking sites, LinkedIn has launched a personalised news service – giving users a reason to visit the site more often.
Google has launched a new feature that allows users to block websites they do not want to see, according to Mashable.
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine’s iPad editions.
