In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
Showing 4891-4900 of 8,380
More Digital articles
A new report suggests that YouView – the VoD venture backed by partners including the BBC, ITV and Channel 4, is in danger of becoming obsolete before it has even launched.
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.
A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
LoveFilm is set to expand its film rental service across internet-enabled televisions and set-top boxes.
The Wall Street Journal is proving that there is a market for digital-only subscriptions, having sold 200,000 tablet-based subscriptions.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.