Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.
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Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been – an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.
Rupert Murdoch plans to extend The Daily’s two-week free trial (sponsored by Verizon) for “several more weeks at least”, according to paidContent.org.
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).
Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.
News of the World and The Times’ online offerings enjoyed double-digit growth in January, according to latest UKOM/Nielsen data.
The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.