A new report suggests that YouView – the VoD venture backed by partners including the BBC, ITV and Channel 4, is in danger of becoming obsolete before it has even launched.
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Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.
A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
LoveFilm is set to expand its film rental service across internet-enabled televisions and set-top boxes.
The Wall Street Journal is proving that there is a market for digital-only subscriptions, having sold 200,000 tablet-based subscriptions.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers