Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?
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Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
Scope3’s chief commercial officer talks about what has changed in conversations with clients since its founding 18 months ago and three qualities of a brilliant salesperson.
Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.
The Evening Standard’s commercial director shares which company merger he’d fancy and which advertiser he would love to work with.
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
Interview: The Brandtech Group founder talks to The Media Leader about mega networking, why the industry is failing to grasp the implications of artificial intelligence, and his latest acquisitions.
Interview: The World Media Group CEO admits she doesn’t ‘need’ to network but admits Cannes Lions’ biggest draw is the chance to network. So why’s she making a rare appearance this year?
News UK’s commercial director for broadcasting shares advice for younger people in the industry and what he would do if he won the lottery.