The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
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The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
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Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
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While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
