Rachel Forde and Marco Bertozzi, co-founders of consultants’ collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
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The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
The Trade Desk’s business development GM shares her dreams of becoming a figure skater and what clients are prioritising this year.
Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.
Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.
The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.