More Interviews articles

Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.

Mail Metro Media’s client and planning director shares her “sliding doors moment” and why 2024 is “the year of community” for brands.

Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.