Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
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Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
| Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)