It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
Showing 161-1,070 of 1,070
More Features articles
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
Reach’s regional sales director draws inspiration from David Emin, Jurgen Klopp and cockapoos.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Global’s director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.
During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.