More Features articles

Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.

The outdoor media owner’s northern agency sales chief on motivation via positivity, greater collaboration and being a great wing-man.

Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms. 

A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.

It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.

Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.

Reach’s regional sales director draws inspiration from David Emin, Jurgen Klopp and cockapoos.

Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.

In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.

The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.