MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
More Features articles
| Maria Iu
The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.
The outlet’s digital director and assistant editor discussed the strategic move of installing a partial paywall.
Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.
Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
| Maria Iu
The sales manager on her pivot from account management to sales, the benefits of a good walk and why the art world is less glamorous than you think.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
| Maria Iu
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.