UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009
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ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia
Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008
Bowmark Capital has published its second Entrepreneurs’ Index with the outlook becoming distinctly gloomy during the past six months. The Index is a survey of small to medium-sized businesses in the UK with tracks respondent’s levels of optimism, financial performance and prospects together with corporate activey and cattitudes tot eh canllenges and opporuties they face… Continue reading Bowmark’s Entrepreneurs Index Distinctly Gloomy
The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001. Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year. All sectors within marketing have seen cuts,… Continue reading Largest Marketing Budgets Cuts Since 2001
Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year
Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media
World adspend will grow 6.6% in 2008, according to a new forecast from ZenithOptimedia, up slightly from the 6.5% growth predicted in its March forecast. The credit crunch continues to worry investors, consumers and advertisers in Western markets, so Zenith has downgraded its forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for… Continue reading Developing Markets Propel World Ad Expenditure Growth
GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast