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Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

Screen Digest is forecasting UK advertising revenue to drop by 8.4% in 2009 as marketer’s confidence falls to its lowest point and several major client industries such as finance, retail and automotive retract budgets. As prices have hit an all-time low, TV advertising is set to decline by 7.7% in 2009, predicts Screen Digest. Amplified… Continue reading UK ad revenue to drop 8% in 2009

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast

A new report has highlighted cable and pay television, B2B publishers and diversified agencies as best placed to weather the current downturn. The Ernst & Young report, Media & Entertainment… by numbers, shows that the UK media industry is suffering from the ‘multiplier effect’ – media companies’ structural challenges are being exacerbated by the onset… Continue reading New report highlights best recessionary performers

Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020

The IPA’s latest Bellwether survey published today has found that in Q4 2008 annual marketing budgets were revised down to the greatest extent ever recorded in the report’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, with a number of companies setting their… Continue reading Q4 2008 Bellwether Report: Record Marketing Budget Cuts

British consumers pay more attention to print ads rather than online ads, according to Deloitte’s new Media Democracy survey into the media consumption habits of Brits aged between 16 and 74. The study found that 59% of consumers pay the greatest attention to print ads in magazines, while 56% pay more attention to ads in… Continue reading Consumers pay more attention to print ads than online ads

eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009