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Monday evening saw ITV venture into scary new territory as two fresh prime time sitcoms were released from the traps onto an unsuspecting audience.

Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC’s big guns of helium-light entertainment went head to head.

Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce – with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.

Thursday night saw a traumatised Liam Butcher face off against his family’s greatest enemy and barely survive. Yes, ITV’s troublesome gang of overpaid footballers were back to plague EastEnders (BBC One, 7:30pm) by running away with a sizeable chunk of the show’s audience.

Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.

Last night saw the second series of Kay Mellor’s wish-fulfilment cautionary tale come to a close, with the final episode of The Syndicate walking away with the 9pm slot. For the past six weeks viewers have been watching the tale of five hospital workers who reap the dividends of the ‘Euro Lottery’.

From an angry systems analyst paying out of his own pocket to place a full-page ad in the Guardian, to corporate apologies and M&C Saatchi Thatcher tributes – newspapers are still one of the strongest advertising mediums for sheer impact in a digital age. Why? By Raymond Snoddy.

No-one can deny that the reputation of newspapers is under attack says Newsworks’ CEO Rufus Olins. Putting the exploits of Hacked Off to one side for the moment, there is a perception that technology is killing the business. People don’t stop to think that if radio and television didn’t kill it, why should the arrival of more recent platforms? Why shouldn’t media find their place alongside one another?

Last night, amateur sleuths all across the country were rewarded for eight weeks’ worth of patience as ITV’s superior crime drama Broadchurch (9pm) came to a close.

On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…