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If advertisers find the hard work of getting the right celebrity and the right script for an ad too much, then the result will be a lazy, counter-productive mess, says Dominic Mills. So which two high profile actors have been lured into the latest car-crash ads?

Commercial terrestrial television channels saw an overall decline in yearly revenues in May, with total terrestrial down -2%, and total satellite down -0.6%.

This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.

Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.

Yesterday’s premium top shelf content kicked off with Emmerdale at 7pm on ITV and garnered an impressive audience of 6.2 million viewers.

This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.

6.7 million viewers watched as Amy and Andy cemented their new found attraction and settled down for a of spot face to face slobbering, only to be interrupted by Amy’s Mum (and Andy’s ex) Kerry announcing she’s pregnant. Uh oh!

Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.

Aside from a few notable exceptions, too many ads these days fail to capture, exploit or celebrate our unique sense of Britishness argues Dominic Mills. Where are all the witty, self-deprecating, self-doubting, cynical or just plain surreal advertisements? Marketers are really missing a trick here, especially post-Olympics when we’re still – just about – celebrating our nationhood…

Yesterday saw Britain’s Got Talent (ITV, 7:30pm) (the old school variety show spliced with a heavy dose of modern malice) go up against the most distracting event of the year so far – bank holiday sunshine.