For another consecutive night, murder, mayhem and ghostly malevolence ran rampant through the prime time slot as the main broadcasters offered up their entertaining and unique takes on the more horrible aspects of life.
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Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.
Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.
Clubcard TV supported by targeted advertising based on users’ shopping habits, with Kellogg’s, J&J, Colgate and Danone all signed up.
Tuesday evening saw yet another character attempt to make a desperate escape from the miserable confines of the EastEnders (BBC One, 7:30pm) compound. After a disastrous custody hearing, Lola fell in line with every other character to grace the streets of Albert Square and made a really bad decision.Realising that her child, Spawn of Ben,… Continue reading TV Overnights: Man United’s acrobatics display peaks at 10.6m on ITV
Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data – and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
‘Brand Discovery Index’ ranks relative power of online and offline in 31 markets – showing that digital and social are more powerful in emerging markets and search critical in developed countries.
Channel 4’s Black Mirror has captivated viewers with its technology-obsessed dystopian futures. But these cautionary tales should also act as a warning to brands as they continue to embrace the world of digital argues the Media Native
Future Foundation’s Karen Canty has been on a storytelling mission – learning about its history and development – and why today it is so important for brands. So what can businesses learn from this simple, inbuilt human prerogative?
It’s just typical, isn’t it? You’ve just spent the last few weeks huddled around the TV with your family, hoping to enjoy an hour of drama dealing with the gritty details of a murdered child but to no avail.