This week Dominic Mills asks why Viking River Cruises didn’t bother to check the storyline for ITV’s Broadchurch before abandoning their ‘proud’ sponsorship of the show after the image of a burning boat was used. If you’re proud, stick with it Mills says – otherwise you’d be ‘ashamed’ or ‘stupid’ sponsors of ITV drama.
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Despite the combined force of Will.i.am’s stellar side quiff and the Eleventh Doctor’s whimsical horseplay, the day’s biggest hit came in the form of the bright and shiny commercialism of Ant & Dec’s Saturday Night Takeaway (ITV).
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
The second series of gangsters’ moll drama, Prisoners’ Wives (BBC One, 9pm) came to an early end last as comeuppances were dealt out with adequate brutality.
The overcrowded world of police procedural dramas last night welcomed the return of two popular crime fighting faces to the midweek evening schedule.Even though it felt like that last series of Scott & Bailey (ITV, 9pm) had just kicked off, it has in fact been a whole twelve months since the emotionally weathered lady cops… Continue reading TV Overnights: Sunita’s dramatic exit pulls in 8.5m for ITV
After highlighting some key trends and challenges for mobile advertising at this year’s Media Playground, GfK’s Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we’ve done our best to keep up – but there’s a strong argument that mobile advertising is failing. So what next?
As the new BBC director general starts this week, Raymond Snoddy explains what he will need to do to help save a corporation undergoing one of the worst crises in its long history.
Tuesday night saw 8pm transform into the new prime time as the BBC launched a new vehicle into rough seas of twee television programming. Attempting to capture lighting in a bottle for a second time was BBC Two with The Great British Sewing Bee.
As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
Last week, nine months since Dentsu and Aegis tied the knot, the pair can get down to consummating their marriage – but what will the new partnership mean for the two industry giants? Dominic Mills investigates as the joyful couple embark on their new life together…