The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
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Wednesday night brought another bothersome work/life balancing act for distracted crime fighting duo Scott & Bailey (ITV, 9pm), as the third series continued.
18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…
Appointing James Harding as director of news and current affairs of the BBC is a courageous move by director-general Tony Hall, says Raymond Snoddy. It’s a tough job being in charge of 3,000 journalists, so what is Harding going to be up against in the new role, and how would he have handled the most recent kerfuffles at the BBC? Pens ready; its time for an exam…
Last night brought the penultimate episode of TV’s most barmy and brutal competition since Takeshi’s Castle – yes, it was knitting needles at dawn as The Great British Sewing Bee (BBC Two, 8pm) stormed towards the final hurdle.
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
Monday, usually the most monotonous of days, was given a welcome shake up thanks to a British institution breaking a few pesky rules and brightening up last night’s schedule.
The BBC’s extremely controversial edition of Panorama – North Korea Undercover (BBC One, 9pm) saw their reporters hijack a student’s visit to the country under the grip of Kim Jong-un’s totalitarian dictatorship.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…