PepsiCo’s new Mountain Dew ad campaign has been described as ‘arguably the most racist ever’ by a leading black academic. The question is, asks Dominic Mills, how do such things happen? How can a savvy corporation like PepsiCo get it all so wrong?
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The working week kicked off in suitably dramatic fashion after three days of family films and desperate talent show auditions.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
Thursday evening saw the soap war heat up, as the unspoken rule of head-to head avoidance, was once again ignored in light of the football.
After a trip to Las Vegas to take part in CinemaCon, Digital Cinema Media’s CEO Simon Rees shares his thoughts on the creative possibilities 3D technology is opening up for filmmakers and advertisers.
Last night saw MasterChef (BBC One, 9pm) make another valiant effort to wrap the current series up but failed to actually get rid of any contestants.
Specific Media has announced a partnership with Project Sunblock that will offer content verification tools as standard to its existing network offering, aiming to ensure that brands do not appear in ‘damaging environments’.
Two weeks before the Hacked Off Royal Charter goes to the Privy Council for a formal signing off, media lawyer Geoffrey Robertson has reminded us what a poor record British judges have in protecting free speech and has suggested that an ombudsman would be a better resolution. We should listen says Raymond Snoddy, because the concept might break the impasse over competing Royal charters. But is it all too late?
After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?