With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
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The Hollywood Reporter has revealed that ratings company Nielsen is to roll out a new system to measure broadband, Xbox and, eventually, iPads – redefining the definition of TV.
Thursday night’s prime time viewing kicked off with an action-packed hour-long special of Emmerdale (ITV) which saw troubled old dear Edna Birch deal with some embarrassing damp issues.Elsewhere, Charity Dingle, ever the professional, threw in a spot of sexual intercourse while negotiating her contract with Home Farm overlord Declan Macey. Slipping in the sinful goings… Continue reading TV Overnights: A night of soap sleaze brings in Thursday’s biggest hits for BBC and ITV
Last November, MediaTel joined forces with Yahoo! and Flickr to launch the ‘Celebration of a Nation’ photography competition, announcing Adam Cherry as the winner with his photo of two patriotic women awaiting the Olympic Torch. However it turns out that not everybody was happy on that great British day…
The latest ABC digital figures show strong growth across the entire national newspaper market for January 2012, with The Independent online seeing the strongest growth, up 25.1% on the previous month – but the Mail Online still leads.
Fans of easy-to-digest content were in for a thrilling afternoon on BBC One – not only was the saccharine glory of The One Show (BBC One, 7pm) on offer but this was followed by the mind-numbing propaganda of Holiday Hit Squad.The flagship channel’s prime time chat show offered up some quality hard-hitting natter in the… Continue reading TV Overnights: Corden’s ‘cheeky’ BRITs nets 7m for ITV
The outlook for global marketers is continuing to improve, according to the latest data from Warc’s Global Marketing Index. However, Europe, while showing improvement, was less optimistic than the other measured regions, with the headline GMI increasing 1.2 points to 53.1 in February.
It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
Tuesday night saw two titans of British culture clash, as the two biggest corner stones of modern broadcasting faced off against each other. That’s right; someone’s only gone and scheduled the football against EastEnders (BBC One, 7:30pm) again.