Last week The Media Native – aka, David Brennan – asked if TV On Demand can justify its premium status. His conclusions ruffled some feathers at Videology and now Rhys McLachlan, Director of Corporate and Business Development would like to respond…
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Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
The search giant gets bigger – hitting $50 billion in revenues for the first time last year.
Last night, the viewing public witnessed a rare scheduling clash, with two top soaps squaring off in the ring at 7:30pm.
Alchemy Social’s MD, Helen Crowley, takes a look at the impact of Facebook’s recently launched ‘Graph Search’ on the value of social data and suggests what brands now need to do to ensure they are set up for large scale take up of social search by users.
BBC One’s launched their double whammy of funny last night as Miranda (9pm) kicked off an hour of prime time comedy. 6.4 million viewers (a 23% share) watched the socially inept business woman get herself in to yet another hilarious tangle that would probably appeal more to you mum.Afterwards was the latest adventures of Mrs… Continue reading TV Overnights: Coronation Street’s wedding from hell secures 9.7m for ITV
Dominic Mills argues that while tablets may accelerate the death of print, they may actually be the saviour of publishing – and there is a clear chain of links to follow if we want to predict the ways things are going to go this year…
As the weekend kicked off in a cold and miserable fashion, BBC One saw fit to highlight this trend by kicking of the end of week festivities with a double whammy of grimness. First up was the final visit of the week to the cheery cockneys of London’s fictional East End.
A new study has shown that Facebook’s new ad format outperforms the social networking site’s standard adverts by over 200%. By Darren Hamer, Managing Director UK, EyeTrackShop
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media’s Alice Dunn.