New Deloitte report, released today at the Advertising Association’s annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP – and GDP growth follows advertising investment, not the other way around.
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Last night, while the nation was still recovering from the trauma of the big freeze, BBC One offered up a slice of perspective in the form of David Attenborough’s Africa (9pm).
BBC Radio 2 and BBC 6 Music have both seen their highest audience reach figures ever according to the latest Q4 results from RAJAR.
2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.
Sunday Times editor Martin Ivens has issued profound apologies and accepted the cartoon had “crossed a line” – but how do you account for such an instant change of heart? There can only be one explanation and it’s all down to Rupert Murdoch and his tweets.
Tuesday night saw the two top channels peak a little too early in the evening with their frothy soap output.
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Monday brought a barrage of soap and comedy with Emmerdale, and its never ending reign of the 7pm slot, getting the ball rolling on ITV. Priya and David’s sham storyline engagement continued to roll on with the pair even making a public announcement in the factory.
Tuesday 5 February sees the return of the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year include Big Data, NRS PADD, measuring VOD and asking if it is even worth trying to measure and monitor social media?