Facebook is one of the most popular apps on Samsung connected TVs worldwide, according to Futuresource Consulting.
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By 2016, marketers will spend $77 billion on interactive marketing – as much as they do on television today, according to Forrester’s new US interactive marketing forecast.
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…
November proved to be the most popular month so far in 2011 for VoD viewing – with Channel 4 catch up and archive content attracting 44 million views during the month, across all the platforms on which 4oD is available.
ITV1’s 8 o’clock film Mamma Mia! stole the show during last night’s prime time slot, winning a high of more than 4.5 million peak viewers.
Absolute Radio stations are now available on connected TV sets following a partnership deal with Samsung.
The latest post-Christmas research from YouGov’s Technology and Telecoms analysts shows that while e-readers and tablets were generally a popular choice to give as a present this Christmas, 2011 was definitely the ‘Kindle Christmas’.
Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.
Are QR codes as popular with consumers as they are with marketers? The 2D datamatrix bar codes seem to be everywhere – in newspapers, on posters, on packaging – but Forrester Research shows that just 5% of Americans who own a mobile used the codes in the three months ending July 2011.
BBC Two’s new King George and Queen Mary: The Royals Who Rescued the Monarchy banked the all-important prime time ratings last night with a high of 3.5 million viewers.