WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
More Industry News articles
Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
ITV1’s I’m a Celebrity… Get Me Out of Here! Coming Out show attracted over six million viewers in the all-important prime-time slot last night.
ITV1’s X Factor results show, which saw Misha B leave the competition, attracted a high of more than 11.2 million viewers last night.
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
BT chief executive Ian Livingston has outlined the company’s vision for Broadband Britain to the Prime Minister, David Cameron, and the cabinet.
