Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
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New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
Live Celebrity Who Wants to Be a Millionaire? Christmas Special won a peak audience of more than 4.6 million viewers during prime time last night.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video
BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.
Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.
Facebook’s display ad revenues will total $3.8 billion this year – up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN’s display ad sales – not including search – were modestly up year on year, with growth of between 5% and 15%.
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.