Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.
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Super-sleuth Sally Webster finally unmasked Frank’s murderer last night, helping Coronation Street beat stiff competition from EastEnders in the drama stakes.
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
The BBC and Microsoft today announced the launch of the BBC iPlayer on Microsoft’s Xbox LIVE free platform, making iPlayer now available on every major gaming platform in the UK.
TV App Agency is set to launch a cross-platform TV app engine to enable brands, agencies and developers to create native TV apps for deployment across multiple connected TVs.
ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
The BBC’s director general Mark Thompson has confirmed that he will leave this autumn.
If Saturday belonged to rugby then Friday night was all about the drama. Emmerdale (ITV1, 7pm) initiated the onslaught of soaps in Friday evening’s schedule with an average audience of 6.84 million viewers tuning in as Holly returned from the hospital.
Kantar Media gauges UK reaction to the new Sunday paper…