BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.
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Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.
Facebook’s display ad revenues will total $3.8 billion this year – up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN’s display ad sales – not including search – were modestly up year on year, with growth of between 5% and 15%.
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
The New York Times partnership with Ralph Lauren to sponsor the newspaper’s iPad app has been deemed a success.
ITV’s Royal Variety Performance 2011 dominated last night’s prime time ratings. The annual event, hosted by comedian Peter Kay, attracted a high of 6.7 million viewers.The show, which was held at Salford Quays for the first time, with stars including Tony Bennett, Leona Lewis and Pixie Lott, pulled in more than 6.2 million average viewers… Continue reading TV Overnights: The Royal Variety Performance wins 6.2m viewers
The Connected TV Marketing Association, has expanded its professional industry network to Europe with the appointment of Michael Lantz, CEO of Stockholm-based TV apps specialist Accedo Broadband, as its president for Europe, while Dr William Cooper, CEO and founder of informitv, will function as its Honorary UK Chair.
Ofcom today concluded its review of TV advertising trading. The review, which examined the way TV advertising is bought and sold, found no clear evidence of harm to consumers – whether TV viewers, advertisers or end users of products advertised on TV.
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.