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ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.

Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.

BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.

Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.

Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.

Video-on-Demand provider FilmFlex has announced it’s set to move into providing television content for the first time next year, according to chief executive Jeff Henry.

To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.

Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.

The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.

Pivotal Research Group has released its 2012 advertising forecast for the United States.