Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.
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Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.
Mother-daughter bickering brought 7.8 million viewers to EastEnders last night.
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
A peak audience share of 33% witnessed the German team win 3-1 on penalties.
As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
Some of the best #Leveson tweets during Rupert Murdoch’s grilling today…
Sony has added Netflix to its Sony Entertainment Network (its digital portal that features entertainment content, which is accessible through selected connected Sony BRAVIA televisions, Blu-ray players and PS3 devices).
YouView has appointed Kelkoo marketing chief Steve Conway as an interim head of marketing ahead of the service’s expected launch in the autumn.