A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
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Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
A House of Lords committee has warned that a lack of understanding about the 2015 radio digital switchover could lead to a “major public reaction”.
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
Project Canvas has announced plans to stop taking on new partners after April 23.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
Gerhard Zeiler, head of Channel Five’s parent company RTL, has approached Channel 4 about a possible tie-up between the two broadcasters.
ITV1’s long-running police drama, The Bill, secured the highest ratings during the all-important peak-hour last night.
News International has unveiled its paid-for model for access to The Times and The Sunday Times’ online content.
Total US newspaper advertising revenue – including print and online – fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.