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American sports broadcaster ESPN is using this year’s FIFA World Cup to launch a new research initiative measuring media usage and advertiser effects across all media platforms – TV, radio, internet, mobile and print.
Guardian Media Group’s chief Carolyn McCall is set to become the new chief executive of the low-budget airline easyJet.
TalkSport owner UTV reported pre-tax profits of £18.1 million in 2009, down 12.6% on 2008.
Almost 50% of respondents to a new survey said they would be most likely to use the iPad to browse the internet.
Pre-tax losses for The Times and The Sunday Times fell to £87.7 million for the year to the end of June 2009, from £50.2 million in the previous 12 month period.
Last week’s ISBA conference focused heavily on the new media world – with emphasis particularly on social media.
Like modern-day Argonauts, Ipsos MediaCT have embarked on a project to discover the essence of media engagement, from how people engage with media brands all the way through to how this might influence advertising communication.
BBC One’s long-running New Tricks drama pipped ITV1’s penultimate Married Single Other to the top spot last night.
ITV and BBC will share the rights to broadcast England’s group games in this summer’s World Cup.
