More Industry News articles

A new online poll reveals that almost 80% of the world’s teenagers use the internet to instant message their friends, preferring it to email.The second Global Habbo Youth Survey, which questioned 58,486 teens between the ages of 11 and 18 from 31 countries, also found that although 72% of teens still hold active email accounts,… Continue reading Instant Messenger More Popular Than Email With Teens

Yahoo! has unveiled a version of its mobile search service, oneSearch, which allows users to initiate faster searches using text or voice.The new oneSearch 2.0 application, which will be rolled out before the end of June, claims to offer improved results relevance through richer, more detailed search results by including a predictive text application for… Continue reading Yahoo! Unveils Voice Activated Mobile Search

ITV has confirmed that John Kaye Cooper will become the broadcaster’s new controller of entertainment.He will be responsible for commissioning and developing ITV’s extensive stable of entertainment programming, reporting directly to Paul Jackson, director of entertainment and comedy.His slate of ITV shows will include Britain’s Got Talent, The X Factor, Harry Hill’s TV Burp, Ant… Continue reading ITV Appoints New Controller Of Entertainment

E4.com is launching its first wave of online-only content since it relaunched as a multiplatform channel in January.According to a report in NewMediaAge (NMA), the new content includes original commissions such as web films, video games, animations and bespoke web content.Initially, the content will only be available online, but it may be broadcast on air… Continue reading E4.com Launching Web-Only Content

A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad

SMG, owner of Virgin Radio, has reported a fall in total revenues for 2007, down £7.2 million to £184 million. SMG said that this fall was mainly due to the sale of its outdoor advertising division Primesight (see SMG Confirms Primesight Sale). The company reported a near doubling in profits for Virgin Radio, up 87%… Continue reading SMG Sees Total Revenues Fall

Last night’s instalment of The Apprentice picked up a peak of 6.5 million adults in its 9pm slot, a 28.2% share of the audience.The BBC1 show, which saw Sir Alan fire Shazia Wahab after the girls’ team made a mess of their laundry task, managed an average of six million adult viewers for its hour… Continue reading 6.5m Tune In To The Apprentice

MediaTel Group is gearing up for a busy period of events, with two one-day seminars in the pipeline over the coming months.In May, the company will host the ‘Future of Media Research’, which has grown from the usual morning event to a one-day affair, broken into two sessions.The morning will consist of a presentation looking… Continue reading MediaTel Group To Host Two One-Day Events

New research from Ofcom has found that almost half of 8-17 year olds are social network users.The regulator’s survey of 5,000 adults and 3,000 children found that 49% of those aged between eight and 17 have a profile.British children were found to be heavy users of sites such as Bebo, Club Penguin and Habbo as… Continue reading Almost Half Of 8-17 Year Olds Use Social Networks

The advertising industry must bring online ads fully under the remit of its voluntary code or face the threat of legislation.This is the warning to the industry by the Government, as ministers stepped up the pressure on the industry to act as they expressed concern about the number of online ads aimed at children.“It cannot… Continue reading Ad Industry Must Bring Online Ads Under Remit Of Voluntary Code