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The UK media research industry is well thought of globally but still has a lot to learn from other countries.This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London.Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said: “In terms… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets

Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’.Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning things… Continue reading Cross-Media Measurement Could Be Way Forward

Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly.He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and giving… Continue reading Seminar Looks At Leveraging Research

One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Research’ was the move from traditional methods of working to collecting data direct from consumers. Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Research’ Seminar Looks At Changes Facing The Industry

Andy Baker, group director of digital recruitment at Trinity Mirror, is to join Friends Reunited Group as managing director.His new role will encompass the overall P&L responsibilities for the Friends Reunited business, Genes Reunited and Friends Reunited dating.Michael Murphy, Tim Ward and Rob Mogford, the three co-owners of Friends Reunited, will all remain with the… Continue reading New MD For Friends Reunited

Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’. Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning… Continue reading Cross-Media Measurement Could Be Way Forward

One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Media Research’ was the move from traditional methods of working to collecting data direct from consumers.Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Media Research’ Seminar Looks At Changes Facing The Industry

The UK media research industry is well thought of globally but still has a lot to learn from other countries. This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London. Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said:… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets

Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly. He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and… Continue reading Seminar Looks At Leveraging Research

New figures from the BBC reveal that the iPlayer has now received more than 75 million requests to stream or download programmes.The figures, which were unveiled by Ashley Highfield, BBC director of future media & technology, at the Google Zeitgeist 2008 forum, also show that the iPlayer enjoyed strong growth in April.The total number of… Continue reading iPlayer Receives More Than 75m Requests To View Since Launch