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Turkey’s match against the Czech Republic in the European Football Championship last night brought in a peak audience of 5.5 million adult viewers to ITV1 last night.The make-or-break match, to decide who would be joining Portugal in the quarter finals, was possibly the game of the tournament so far, with Turkey coming back from 2-0… Continue reading Football Thriller Gets 5.5m Viewers

The acting editor of celebrity magazine Heat, Julian Linley, has been permanently appointed to the post.He has been acting editor of the magazine since Mark Frith stepped down earlier this month.Linley joined Heat in 2000 and was Frith’s deputy for five years before leaving to become launch editor of First.In May last year he helped… Continue reading Heat Appoints Editor

A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship

Google search properties accounted for 87% of all UK searches for the four weeks ending May 31 2008, according to new figures from online research firm Hitwise.This figure represents a 12% increase compared to May 2007. By comparison, Yahoo! search properties accounted for 4.1% of UK searches in May 2008, a 2% increase compared to… Continue reading Google Accounted For 87% Of All UK Searches In May

Times Online has unveiled a digital newspaper archive going back more than 200 years.The archive contains more than 20 million articles from every edition of the Times, leaving out just a small number of damaged issues, from 1785 to 1985.The archive is currently free, with editor-in-chief of Times Online Anne Spackman saying that no decision… Continue reading Times Archive Goes Online

Yahoo! has ended all merger talks with Microsoft as it announces a search advertising deal with Google.Yahoo! said that it ended the talks after Microsoft said in a meeting on Sunday that it was no longer interested in buying the company outright.It added that a deal with Microsoft would have left the company without an… Continue reading Yahoo! Signs Search Ad Deal With Google

A new report from Magna Global predicts that by the end of 2012, US DVR subscriber households will reach 43.5 million (37% of TV households), up from its estimate of 26 million (23.4% of TV households) as of the end of the first quarter of 2008. By 2012, it expects true Video-on-Demand will reach 63.1… Continue reading US DVR Subscriber Households To Reach 43.5m

Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4. Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the… Continue reading Kangaroo To Target Ads To Specific Demographics

The potential for targeted mobile ads is huge, according to one of the panellists speaking at Tuesday’s MediaTel Group Media Playground event. Mark Slade, managing director of 4th Screen Advertising, was speaking in a debate looking at the future of mobile, and he said: “The [mobile] operators know a hell of a lot information about… Continue reading Huge Potential For Targeted Mobile Ads

Total US measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to new data from TNS media intelligence. “Enduring concerns about economic conditions and consumer spending behaviour continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen,… Continue reading US Ad Expenditures Reach 0.6% In Q1