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Channel 4’s documentary The World’s Smallest Man And Me performed well for the channel, getting higher viewing figures than News At Ten.The show, featuring Mark Dolan travelling to Nepal and Mongolia to check out rival claims to the title, was watched by 2.9 million adults.ITV1’s News At Ten, shown during the first thirty minutes of… Continue reading Smallest Man Does Big Against News At Ten

The new release of UK data for April 2008 from Nielsen Online reveals that YouTube remains the star of the social media scene, being the most popular site for the seventh consecutive month.Facebook becomes only the second social media brand to pass 10 million unique visitors in a single month, according to Nielsen. YouTube passed… Continue reading YouTube ‘Most Popular Social Media Site’

The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and… Continue reading RSVP Announces Major New Six Figure Deal With Orange

Waking The Dead continued to be a big success for BBC One in the 9pm slot last night, easily grabbing more viewers than ITV1 show The Duchess In Hull.The crime drama had an average of 6.2 million adults tuned in for its hour long running time.The Duchess In Hull, over on ITV1, had a peak… Continue reading Waking The Dead Continues To Pull In Viewers

Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore.The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April.The average time spent by each user on the… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Commercial radio revenue figures, released today by RadioCentre, the industry body for commercial radio, show that radio advertising continued to grow during the first quarter of 2008 with a year on year increase of 6.7%, to £158.8 million.Within this figure national revenue showed the strongest growth with a 9.4% increase year on year.The commercial radio… Continue reading Commercial Radio Sees Adspend Increase In Q1

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Judges have thrown out Sky’s appeal to prevent confidential documents being seen by lawyers for Virgin Media.Virgin Media is in the process of suing Sky for abusing its market dominance in negotiations over channel carriage deals between the two companies.Three judges threw out Sky’s request that there would be restrictions placed on who saw confidential… Continue reading Judges Throw Out Sky Appeal

The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn